Complete WEB Service & Support

Advantage of Web-engagement-business™ hosting

In a recent research note, Gartner Group predicts that outsourcing will become the preferred sourcing
choice for hosting.

“Through 2003, colocation and Web-hosting services will offer more efficiencies, reliability and
range of services when compared to in-house hosting for all but the minority of enterprises,
those with complex integration or innovative applications. Therefore, the majority of enterprises
should outsource their external Web presence through these types of services.”

Gartner’s analysis of the approximate costs of in-house versus outsourced hosting is a strong reference
point when comparing solutions. It expects cost savings of 32% or more from external hosting as well
as other advantages. and administration.

“Judicious use of Web-hosting services should enable an enterprise to free up investment and
skills to focus on areas that will deliver greater business impacts.”

Additional Considerations

Beyond the areas of cost consideration defined by Gartner, you should consider the following issues when
evaluating the difference between in-house and outsourced hosting:

Internet Traffic Contention

Will in-house traffic impact your Web site’s performance? Even if you have dual
Internet connections, does your architecture include a fail-over strategy in the event that one connection
is unavailable? At iNETready, our dual connections to the Internet deliver maximum up-time capabilities. Specially
designed Local Area Networks (LANs) minimize performance impacts by segregating administrative, backup
and Web traffic.

Network Performance, Peering and Capacity

Latency and traffic hops will degrade the experience of your
customers if you are not using a tier-one network provider with extensive peering relationships. At iNETready,
our dual OC-48 connections tie to the UUNET backbone, the most extensive IP network available. Our
WorldCom relationship maximizes international connectivity and ensures that additional data center and
network connectivity can be rapidly provisioned.

New Technology Innovations

Unless you devote millions of dollars to a research and development lab, hire
leading engineering talent and are part of vendor beta programs, you will fall behind the technology curve.
iNETready has established a Unified Lab for technology trials and for product development, testing, integration
and training. By hosting at iNETready, you benefit from our investment in technology research and development.

Advantage of Web-Engagement-Branding™ Design

Like a professional athlete who adopts cross-training gain superior strength, endurance, speed, giving him an incredible advantage to win. it is the same with cross-branding your company across all types of media, even more so with the internet. The internet use to be just another media type, now it is a media with very powerful networking opportunities that companies must take advantage of in order to stay ahead of the competition and profit! A strong Web-Engaged-Brand deisgn offers many advantages for marketers including:

A branded website provides multiple sensory stimuli to enhance customer recognition. For example, a brand can be visually recognizable from its packaging, logo, shape, etc. It can also be recognizable via sound, such as hearing the name on a radio advertisement or talking with someone who mentions the product.

Customers who are frequent and enthusiastic purchasers of a particular brand are likely to become Brand Loyal. Cultivating brand loyalty among customers is the ultimate reward for successful marketers since these customers are far less likely to be enticed to switch to other brands compared to non-loyal customers.

Well-developed and promoted brands make product positioning efforts more effective. The result is that upon exposure to a brand (e.g., hearing it, seeing it) customers conjure up mental images or feelings of the benefits they receive from using that brand. The reverse is even better. When customers associate benefits with a particular brand, the brand may have attained a significant competitive advantage using a smart designed website. For Example:

Easy to Navigate

iNETready websites don’t have extraneous information. This helps navigation in two wyas: generally, sites have fewer pages and sections; and the design of the site is usually less cluttered, making it easier to find navigation elements.

Simple Designs Load Faster

iNETready designs generally result in smaller file sizes. And smaller files load faster. Also, if you keep your code simple and streamlined, you’re less likely to be calling multiple stylesheets, a ton of JavaScript files, or lots of other content that increases the number of HTTP requests your site makes. Faster loading and faster responding websites improve user experience.

Content is More “Scannable”

When there aren’t tons of complicated decorative elements in your site’s design, your content takes center stage. Content that is put to the forefront of a website is easier to scan by visitors.

One study showed that 79% of test users scanned any new page they visited, while only 16% read the page word-for-word.

Simple Sites are Quicker to Design and Build

If your site’s design is simple, the code will likely follow suit. iNETready designs your site with a simple layout, one or two page templates, and simple typography is a lot quicker than designing a site with eight sections (each with different page templates), complex typography, and a background that needs complicated slicing and coding.

Our Code is Easier to Debug

Our web page code is simplified, it’s easier to find bugs. If a site has a stylesheet with 300 different properties, it’s going to take you a lot longer to figure out why something isn’t working than if we have 30.

Smaller File Sizes Mean Less Server Space

It’s already been mentioned that iNETready programmed sites generally have smaller file sizes than other ones. This means that your sites will take up less server space and bandwidth than other sites. While this might not be a big deal for a site with only a few thousand visitors a month or with limited content, for site with more pages and more visitors, this can actually add up to a huge savings. Consider that some minimalist homepages with few images might be less than 100kb, while more complicated sites can sometimes approach 1mb. That means that you could have ten times as much traffic with the simple site for the same cost as the more complicated one. If you have a lot of content or a lot of visitors, it makes sense to simplify your site and reduce your file sizes.

Advantage of Internet Web-Engagement-Broadcast™ Marketing

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.

The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a few advantages with iNETready WEB™ Marketing to keep in mind as you analyze your internet marketing strategy.

24/7 Advertising/Income

Your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to.

Low Advertising Cost with Maximum Market Penetration

The cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail.

Instantly Update Your Customer Base

Updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email.

Direct Delivery of Product

If you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier.

Advantage of Web-Engagement-Boost™ Optimization

Marketing can be expensive, exhausting and exasperating. It requires time, money and effort to market a business effectively. But not all business owners have those kinds of resources at their disposal. That's where iNETready's WEB™ Optimization Services for search engine optimization / SEO can help your business!

We've never been one to profess that SEO is an all-powerful approach to marketing. With that being said, search engine visibility can certainly work wonders for any type of business. It also has several distinct advantages over traditional "in your face" marketing tactics.

The Trouble With "Push" Marketing

Let's look at a hypothetical (but very realistic) example, using the fictitious company of ABC Widget Solutions. Let's say that ABC Widgets has a website that does not come up in search engines for their key phrases. In other words, their target audience is unable to find them online by researching the kinds of products and services that ABC provides.

With poor search engine visibility, ABC will have to do a lot of outbound or "push" marketing. There is very little chance that people will stumble across their website online, because their search engine visibility is severely lacking.

Thus, they will have to pour their time and money into such things as:

* Direct mail marketing
* Newspaper or magazine ads
* TV and radio ads

What do all of these things have in common? Several things, actually. First of all, the marketing channels listed above can be expensive. The costs for a direct mail campaign, for example, can really add up over time. And a single TV ad can blow a small business owner's marketing budget for the entire year.

Here's what else the marketing techniques above have in common. They are all intrusive. When you put a direct mail letter in front of somebody (or any other type of push marketing) you are forcing your message upon your audience. This kind of strategy does not work nearly as well as it used to.

The "Pull" of Search Engine Optimization

By contrast, let's consider the effects of an SEO Web Engagement Boost™ (WEB™) campaign. When you focus some of your marketing time and energy on increasing your search engine visibility, the benefits are significant. Unlike direct marketing and advertising, an SEO WEB™ campaign can be very affordable even for the small business owner.

Search engine optimization is also a long-lasting approach that outlives the effort you put into it.

But the strongest advantage SEO has over traditional advertising is that you are reversing the psychology. With push marketing such as direct mail and newspaper ads, you are putting your message in front of somebody who is not necessary looking for it (and thus hoping to change the person's mindset). That's a tall order!

But with a search engine optimization WEB™ campaign, you are putting yourself in front of people who are actively looking for the kinds of products and/or services you provide. This is a significant difference because you are no longer trying to change somebody's way of thinking ... you are simply "merging" with their current way of thinking. You are giving them the exact information they are looking for! As a result, it's much easier to "pull" inquiries from web traffic than it is to "push" your message on somebody who did not ask to receive it.

So let's sum up the advantages of SEO we have talked about:

• Search engine optimization is a long-lasting approach to marketing.
• It's also forward-thinking because it embraces an evolving medium (Internet).
• It is typically more affordable than traditional advertising techniques.
• It seeks to connect with people who are already looking for what you offer.
• It allows you to "pull" qualified prospects toward your products / services.

Here at iNETready, we're not saying that search engine visibility is the best marketing strategy for all businesses all of the time. On the contrary, other marketing techniques certainly have their place in the grand scheme of things. What we are saying is that SEO has distinct advantages for any business owner, and thus it is certainly worth your consideration and pursuit.